XPO
Year: 2022
Brand identity
Website
XPO is a leading North American freight carrier specializing in less-than-truckload (LTL) shipping. With a technology-driven network, it serves diverse industries and emphasizes efficiency, data-driven logistics, and customer service.
Project information
XPO’s brand identity captures the company’s energy, precision, and leadership in freight transportation. The visual system is anchored by a bold, modern wordmark that conveys strength and confidence, paired with a striking red-and-black palette that ensures instant recognition. Clean, dynamic typography and purposeful use of white space reflect XPO’s efficiency and clarity, while graphic elements inspired by movement and connectivity underscore its role in keeping goods flowing across North America. The result is a cohesive identity that projects both the scale of XPO’s operations and its forward-looking, technology-driven approach.
Project information
XPO’s brand identity captures the company’s energy, precision, and leadership in freight transportation. The visual system is anchored by a bold, modern wordmark that conveys strength and confidence, paired with a striking red-and-black palette that ensures instant recognition. Clean, dynamic typography and purposeful use of white space reflect XPO’s efficiency and clarity, while graphic elements inspired by movement and connectivity underscore its role in keeping goods flowing across North America. The result is a cohesive identity that projects both the scale of XPO’s operations and its forward-looking, technology-driven approach.
Project information
XPO’s brand identity captures the company’s energy, precision, and leadership in freight transportation. The visual system is anchored by a bold, modern wordmark that conveys strength and confidence, paired with a striking red-and-black palette that ensures instant recognition. Clean, dynamic typography and purposeful use of white space reflect XPO’s efficiency and clarity, while graphic elements inspired by movement and connectivity underscore its role in keeping goods flowing across North America. The result is a cohesive identity that projects both the scale of XPO’s operations and its forward-looking, technology-driven approach.