Upwise by MetLife

Year: 2020
Brand Identity
Website
UI/UX

Upwise by MetLife is a digital platform that helps people build better money habits and improve financial well-being. By offering personalized tips, interactive tools, and behavioral nudges, it empowers users to make small, consistent changes that add up to long-term financial health.

Project information

Lippincott developed the Upwise brand to feel approachable, optimistic, and action-oriented, making financial wellness less intimidating. The identity features bright colors, friendly typography, and a clear, encouraging tone of voice—creating a brand that invites users to take control of their financial future.

Project information

Lippincott developed the Upwise brand to feel approachable, optimistic, and action-oriented, making financial wellness less intimidating. The identity features bright colors, friendly typography, and a clear, encouraging tone of voice—creating a brand that invites users to take control of their financial future.

Project information

Lippincott developed the Upwise brand to feel approachable, optimistic, and action-oriented, making financial wellness less intimidating. The identity features bright colors, friendly typography, and a clear, encouraging tone of voice—creating a brand that invites users to take control of their financial future.

Credits

Year
2020
Client
MetLife
Sr. partners
Cory Cruzer, Lizzie Harris
partners
Bogdan Gaena-Park
Design directors
Jeroen Sikma

Credits

Year
2020
Client
MetLife
Sr. partners
Cory Cruzer, Lizzie Harris
partners
Bogdan Gaena-Park
Design directors
Jeroen Sikma

Credits

Year
2020
Client
MetLife
Sr. partners
Cory Cruzer, Lizzie Harris
partners
Bogdan Gaena-Park
Design directors
Jeroen Sikma

Questions?

info(at)jeroensikma.com

Social

LinkedIn

Instagram

© Jeroen Sikma

Questions?

info(at)jeroensikma.com

Social

LinkedIn

Instagram

© Jeroen Sikma

Questions?

info(at)jeroensikma.com

Social

LinkedIn

Instagram

© Jeroen Sikma