RXO

Year: 2021
Logo

RXO is a leading asset-light transportation provider specializing in freight brokerage, last mile delivery, and supply chain optimization. Leveraging advanced technology and data-driven insights, RXO connects shippers with a network of carriers to move freight efficiently across North America. Its scalable, flexible approach allows it to serve a wide range of industries while maintaining a focus on speed, reliability, and cost efficiency.

Project information

Lippincott worked with RXO to create a brand identity that reflects its agility, technology leadership, and customer-centric approach. The redesign introduced a bold, streamlined visual system that emphasizes movement, connection, and efficiency, reinforcing RXO’s role as a dynamic partner in freight and logistics.

Project information

Lippincott worked with RXO to create a brand identity that reflects its agility, technology leadership, and customer-centric approach. The redesign introduced a bold, streamlined visual system that emphasizes movement, connection, and efficiency, reinforcing RXO’s role as a dynamic partner in freight and logistics.

Credits

Year
2021
Client
RXO
Sr. partners
Rodney Abbot
partners
Michael Guerin
Sr. design directors
James Atkins
Design directors
Jeroen Sikma

Credits

Year
2021
Client
RXO
Sr. partners
Rodney Abbot
partners
Michael Guerin
Sr. design directors
James Atkins
Design directors
Jeroen Sikma
© Jeroen Sikma
© Jeroen Sikma