DuPont

Year: 2019
Logo

DuPont

For over 200 years, DuPont has driven innovation that has transformed daily life, creating iconic materials like Kevlar, Tyvek, and Corian. Following its 2017 merger with Dow, DuPont emerged in 2019 as a standalone leader in Specialty Products, focused on delivering advanced solutions across industries through science, technology, and a legacy of groundbreaking achievements.

Project information

Building on more than a century of brand equity, DuPont’s refreshed logo carefully modernizes one of the most iconic corporate marks in history. The update unites “Du Pont” into a single word and introduces bold, contemporary typography that reflects the company’s forward-looking spirit. By opening the historic oval for the first time since 1906, the new design symbolizes collaboration, transparency, and the open exchange of ideas—capturing DuPont’s ongoing commitment to innovation and partnership while honoring the heritage that made the mark enduring.

Project information

Building on more than a century of brand equity, DuPont’s refreshed logo carefully modernizes one of the most iconic corporate marks in history. The update unites “Du Pont” into a single word and introduces bold, contemporary typography that reflects the company’s forward-looking spirit. By opening the historic oval for the first time since 1906, the new design symbolizes collaboration, transparency, and the open exchange of ideas—capturing DuPont’s ongoing commitment to innovation and partnership while honoring the heritage that made the mark enduring.

Project information

Building on more than a century of brand equity, DuPont’s refreshed logo carefully modernizes one of the most iconic corporate marks in history. The update unites “Du Pont” into a single word and introduces bold, contemporary typography that reflects the company’s forward-looking spirit. By opening the historic oval for the first time since 1906, the new design symbolizes collaboration, transparency, and the open exchange of ideas—capturing DuPont’s ongoing commitment to innovation and partnership while honoring the heritage that made the mark enduring.

Credits

Year
2019
Client
DuPont
Sr. partners
Brendán Murphy
Sr. design directors
Michael Guerin
Design directors
Jeroen Sikma
Senior designers
Kaito Gengo, Coco Han

Credits

Year
2019
Client
DuPont
Sr. partners
Brendán Murphy
Sr. design directors
Michael Guerin
Design directors
Jeroen Sikma
Senior designers
Kaito Gengo, Coco Han

Credits

Year
2019
Client
DuPont
Sr. partners
Brendán Murphy
Sr. design directors
Michael Guerin
Design directors
Jeroen Sikma
Senior designers
Kaito Gengo, Coco Han
© Jeroen Sikma
© Jeroen Sikma
© Jeroen Sikma