Astor Place

The visual identity for Astor Place embraces its eclectic spirit and layered history, blending contemporary design with nods to its cultural heritage. The system uses bold, geometric typography inspired by urban signage, paired with a dynamic color palette that reflects the neighborhood’s energy and diversity. Graphic patterns and textures reference architectural details and public art in the area, while flexible layouts allow the identity to adapt across signage, wayfinding, and promotional materials. The result is a brand that captures Astor Place’s role as both a historic landmark and a modern cultural destination.