RXO is a leading asset-light transportation provider specializing in freight brokerage, last mile delivery, and supply chain optimization. Leveraging advanced technology and data-driven insights, RXO connects shippers with a network of carriers to move freight efficiently across North America. Its scalable, flexible approach allows it to serve a wide range of industries while maintaining a focus on speed, reliability, and cost efficiency.

Lippincott worked with RXO to create a brand identity that reflects its agility, technology leadership, and customer-centric approach. The redesign introduced a bold, streamlined visual system that emphasizes movement, connection, and efficiency, reinforcing RXO's role as a dynamic partner in freight and logistics.